If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:
Bait and switch
The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly The Pitfalls of Buy Here Pay Here Car Dealerships Nissan Versa Note SV Menomonie WI 54751 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.
In most sales situations, the seller wants to get you through the sales process as fast as possible so they Nissan Versa Note SV Menomonie WI 54751 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Inside the Buy Here Pay Here Car Dealership Nissan Versa Note SV Menomonie WI 54751 you’ll start agreeing to buy things just to complete the deal and get out.
Front-of-shop and Backending
Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of Nissan Versa Note SV Menomonie WI 54751 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.
One Step Negotiation
In the West, we often feel Nissan Versa Note SV Menomonie WI 54751 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will Nissan Versa Note SV Menomonie WI 54751 do two- three- and even four-step negotiations to push the price down further.
This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see Nissan Versa Note SV Menomonie WI 54751 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem Nissan Versa Note SV Menomonie WI 54751 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.
If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. Nissan Versa Note SV Menomonie WI 54751 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll Nissan Versa Note SV Menomonie WI 54751 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.
If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This Nissan Versa Note SV Menomonie WI 54751 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.
The Law of Contrast
This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a Nissan Versa Note SV Menomonie WI 54751 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less
Nissan Versa Note SV Menomonie WI 54751
Business Results 1 - 10 of 20
Menomonie WI - BingNews Search results
Stecklein receives library’s Barnard Outstanding Service Award
Heather Stecklein is the 2018 recipient of the University Library’s Barnard Outstanding Service Award at University of Wisconsin-Stout which recognizes ... Stecklein, from Menomonie, has worked at the library since 2016. She is the director of University ...
Annual ‘State of the Air’ report finds particle pollution levels improving, ozone pollution worsening in Wisconsin
while the Eau Claire/Menomonie and La Crosse/Onalaska areas had perfect records for both particle pollution and ozone levels. Of the four southwestern counties in Wisconsin surveyed, all passed particle pollution standards, with Dane and Dodge counties ...
‘I want a retrial:’ Man acquitted of murder in death of UW-Stout student; convicted of battery
DUNN COUNTY — A Wisconsin jury has convicted a Minneapolis man with a ... Prosecutors say Osburn punched Alnahdi in the face outside a pizzeria in Menomonie early on Oct. 30, 2016. Alnahdi died the next day at a hospital. Osburn didn’t know Alnahdi.
Minneapolis man acquitted of most serious charge in UW-Stout student’s murder
MENOMONIE — The Minneapolis man charged in the beating death ... in Minnesota Victims tearfully address perpetrator in Harriet Island rape case Western Wisconsin father charged with fatally shooting St. Paul son in head In days that followed, Osburn ...
Jury convicts Minnesota man in death of Saudi Arabian college student in Wisconsin
A Wisconsin jury has convicted a Minneapolis man with a string ... Prosecutors say Osburn punched Alnahdi in the face outside a pizzeria in Menomonie early on Oct. 30, 2016. Alnahdi died the next day at a hospital. Osburn didn't know Alnahdi.
Minnesota man convicted in death of Saudi Arabian student
MENOMONIE, Wis. (AP) — A Wisconsin jury has convicted a Minneapolis man with a string of domestic violence convictions of battery in the death of a student from Saudi Arabia, but acquitted him on a more serious murder charge. Cullen M. Osburn ...
Minneapolis man acquitted of murder, guilty of battery in killing of UW-Stout exchange student
not guilty of murder and guilty of battery causing bodily harm in the October 2016 assault of University of Wisconsin-Stout student Hussain Saeed Alnahdi, 24, outside Toppers Pizza in Menomonie. Osburn awaits sentencing on July 13. According to the ...
NOON INTERVIEW: The Menomonie Singers
MENOMONIE, Wis. (WEAU)— The Menomonie Singers present their ... holds degrees in music composition and choral conducting from the University of Wisconsin-Madison, and the University of Oregon. He is an award-winning composer, and directs Schola Cantorum ...
Menomonie teacher receives Kohl Foundation Fellowship
She is a member of the Wisconsin Instructional Coaching Collaborative Leadership ... Howe and her husband, Kristofer, have two sons and live in Menomonie.
Paul Chryst in Menomonie for prep football coaching clinic
MENOMONIE, Wis. (WEAU) It may be the middle of April, but the weather feels like football season and for area coaches it was in full swing. The Wisconsin Badgers put on a coaches clinic Wednesday evening at Menomonie High School. Head Coach Paul Chryst and ...