If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:
Bait and switch
The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly The Pitfalls of Buy Here Pay Here Car Dealerships Nissan Versa Note SV Menomonie WI 54751 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.
In most sales situations, the seller wants to get you through the sales process as fast as possible so they Nissan Versa Note SV Menomonie WI 54751 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Inside the Buy Here Pay Here Car Dealership Nissan Versa Note SV Menomonie WI 54751 you’ll start agreeing to buy things just to complete the deal and get out.
Front-of-shop and Backending
Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of Nissan Versa Note SV Menomonie WI 54751 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.
One Step Negotiation
In the West, we often feel Nissan Versa Note SV Menomonie WI 54751 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will Nissan Versa Note SV Menomonie WI 54751 do two- three- and even four-step negotiations to push the price down further.
This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see Nissan Versa Note SV Menomonie WI 54751 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem Nissan Versa Note SV Menomonie WI 54751 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.
If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. Nissan Versa Note SV Menomonie WI 54751 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll Nissan Versa Note SV Menomonie WI 54751 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.
If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This Nissan Versa Note SV Menomonie WI 54751 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.
The Law of Contrast
This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a Nissan Versa Note SV Menomonie WI 54751 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less
Nissan Versa Note SV Menomonie WI 54751
Business Results 1 - 10 of 20
Menomonie WI - BingNews Search results
Housing trends in the Chippewa Valley: What constitutes home, sweet home?
The OneWisconsin Institute has found that graduates of Wisconsin universities take ... Randy Knaack, mayor of Menomonie, has seen nationwide trends at play in his town. Menomonie’s population ...
Iowa’s Stanley earns National Honor
Stanley (6-foot-4, 242-pounds), is a native of Menomonie, Wisconsin (Menomonie High School). He completed 21-of 32 pass attempts against Indiana for 320 yards and six touchdowns. The scoring ...
Around the Big Ten: Penn State gets upset, while Wisconsin remains in strong contention for Big Ten West
They are now ranked at No. 19, which is four spots above Wisconsin at No. 23. They won via a dominant passing attack which included an impressive six touchdown passes from quarterback Nate Stanley, wh...
Hawkeye 10 @ 10: A passing fancy, best efforts and a look ahead
The junior from Menomonie, Wisconsin, completed 21-of-33 passes for 320 yards in the road win, the third time in four games Stanley has thrown for more than 300 yards for Iowa and his fourth ...
Hawkeyes break into football polls
The junior quarterback from Menomonie, Wisconsin, completed 21 of 33 passes and connected with five receivers on his six touchdown passes. The six touchdown passes tied Stanley with Chuck Long for ...
Legendary UW-Stout coach Dwain Mintz passes away
MENOMONIE, Wis. (UW-Stout ... the Minnesota Junior College Athletic Association, the Wisconsin Intercollegiate Athletic Conference and Wisconsin Basketball Coaches Association halls of fame. The court ...
School safety grant awarded to Menomonie School District
Menomonie (WQOW) – The Menomonie School District is the latest to win a grant from the Wisconsin Attorney General’s Office to improve school safety. According to Menomonie Superintendent Dr ...
STATE OF WISCONSIN CIRCUIT COURT DUNN COUNTYDAIRY STATE
Wisconsin, will sell at public auction at the south main entrance of the Dunn County Judicial Center, 615 Stokke Parkway, Menomonie, Wisconsin, on October 31, 2018, at 10:00 a.m., the real estate ...
Big plays, lockdown defense late lift Rice Lake over Menomonie
This option gives you access to read as many articles as you wish for one full day (24 hours) on apg-wi.com. Access to e-editions is not included. Does not renew. Gives you full access to APG-WI.com e...
Texas sand, pipeline constraints dog Wisconsin frac mines
Covia, another of the nation’s largest publicly-traded industrial sand producers, announced plans to idle four Midwestern mines and slow operations at another three, including one in Menomonie ... Whi...