If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:

Bait and switch

The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly Is Now the Right Time to Buy a Car Dealership? Nissan Pathfinder S Altoona WI 54720 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.

The Slowdown

In most sales situations, the seller wants to get you through the sales process as fast as possible so they Nissan Pathfinder S Altoona WI 54720 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Car Dealerships: The Difference Between Pre-Owned and a Clunker Nissan Pathfinder S Altoona WI 54720 you’ll start agreeing to buy things just to complete the deal and get out.

Front-of-shop and Backending

Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of Nissan Pathfinder S Altoona WI 54720 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.

One Step Negotiation

In the West, we often feel Nissan Pathfinder S Altoona WI 54720 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will Nissan Pathfinder S Altoona WI 54720 do two- three- and even four-step negotiations to push the price down further.

Absent Authority

This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see Nissan Pathfinder S Altoona WI 54720 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem Nissan Pathfinder S Altoona WI 54720 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.

Price cushioning

If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. Nissan Pathfinder S Altoona WI 54720 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll Nissan Pathfinder S Altoona WI 54720 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.

The Sneer

If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This Nissan Pathfinder S Altoona WI 54720 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.

The Law of Contrast

This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a Nissan Pathfinder S Altoona WI 54720 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less

Nissan Pathfinder S Altoona WI 54720

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Altoona WI - BingNews Search results

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    ALTOONA, Wis. (WEAU)-Farm groups spend a lot of time and money ... named 13 new members to the National Dairy Promotion and Research Board, including 2 from Wisconsin. New to the board will be Randy R...

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    Hayes of Ashland was shot by a sheriff's deputy early Tuesday morning. The shooting followed a police chase in Altoona, near Des Moines. "The subject jumped out of the vehicle and had what appeared to ...

  • Officials Identified Man Shot and Killed by Deputy in Altoona

    ALTOONA, Iowa — Investigators say 25-year old Isaiah Hayes of Ashland, Wisconsin led them on a chase which ended in gunfire. The Polk County Sheriff’s Office says the incident began around 3:45 .m. Tu...

  • Authorities Name Man Fatally Shot by Iowa Deputy This Week

    ... in the Des Moines suburb of Altoona have identified a man fatally shot by a deputy earlier this week. The Polk County Sheriff's Office said in a news release Wednesday that 25-year-old Isaiah Haye...

  • Poetry project aims to reach patients with dementia

    ALTOONA, Wis. - Employees at 20 nursing homes in Wisconsin are receiving training to use poetry as a method of reaching residents with dementia. The Leader-Telegram reports that the effort known as th...

  • Berries, fish and wildlife abundant in July, DNR says

    The water in the upper Wisconsin River has gone down and is beginning to drop ... Muskies were being caught along the river from dams in Eau Claire and Altoona down to the Carryville. Anglers have bee...

  • City of Altoona implements partial watering ban

    Failure to comply with the ban could result in a fine up to $500 for the first offense. If you have any questions regarding the ban, please contact the City of Altoona at (715) 839-6092 or visit the C...

  • Altoona resident spent war supplying troops with goods

    "I talked them into it at Fort Eustis (Virginia)," said Rank, 88, a resident at Altoona's Lakeview Terrace. Rank was initially stationed behind a typewriter, owing to the Wisconsin native's speed and ...

  • Eau Claire Marathon: 5K Results

    1, Kevin Hall M 31 Madison WI 15:39; 2, Erik Brandner M 31 Eagan MN 18:00; 3, Bradley Simmons M 31 Chicago IL 18:04; 4, Samuel Fisher M 35 Altoona WI 18:25; 5, Dan Lacroix M 25 Dubuque IA 19:16; 6, Ke...

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