If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:
Bait and switch
The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly Is Now the Right Time to Buy a Car Dealership? Nissan Pathfinder S Altoona WI 54720 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.
In most sales situations, the seller wants to get you through the sales process as fast as possible so they Nissan Pathfinder S Altoona WI 54720 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Car Dealerships: The Difference Between Pre-Owned and a Clunker Nissan Pathfinder S Altoona WI 54720 you’ll start agreeing to buy things just to complete the deal and get out.
Front-of-shop and Backending
Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of Nissan Pathfinder S Altoona WI 54720 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.
One Step Negotiation
In the West, we often feel Nissan Pathfinder S Altoona WI 54720 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will Nissan Pathfinder S Altoona WI 54720 do two- three- and even four-step negotiations to push the price down further.
This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see Nissan Pathfinder S Altoona WI 54720 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem Nissan Pathfinder S Altoona WI 54720 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.
If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. Nissan Pathfinder S Altoona WI 54720 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll Nissan Pathfinder S Altoona WI 54720 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.
If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This Nissan Pathfinder S Altoona WI 54720 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.
The Law of Contrast
This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a Nissan Pathfinder S Altoona WI 54720 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less
Nissan Pathfinder S Altoona WI 54720
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Cup of Coffee: Stankiewicz slams door on Altoona; Cedrola knocks three hits
The two teams will play a doubleheader on Sunday to make it up. Player of the Day: Altoona rallied to make a 7-0 game a 7-4 game in the third inning off Travis Lakins, but Teddy Stankiewicz entered, got the out and by the time he threw his last pitch ...
College Sports - Friday - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports
Greensboro, North Carolina; Stillwater, Oklahoma (WQOW) -- Eau Claire native and UW-Eau Claire senior Ryan Isaacson wraps up his college career at the NCAA Division III Men's Golf Championship, while Altoona product and Wisconsin senior Gabby Curtis tees ...
Stankiewicz, Mars carry Portland to 8-4 win over Altoona
ALTOONA, Pa. (AP) -- Danny Mars had three hits and scored two runs, and Teddy Stankiewicz threw 6 1/3 scoreless innings as the Portland Sea Dogs defeated the Altoona Curve 8-4 on Friday. Stankiewicz (3-4) allowed five hits while striking out seven to get ...
ATHLETE OF THE WEEK: Altoona high jumper Mariah Hoepner
ALTOONA, Wis. (WEAU) - Mariah Hoepner instantly fell in love ... Next year she’ll be high jumping in college as a member of the Wisconsin Badgers.
Wisconsin DNR continues efforts to improve declining walleye population
"Walleye are the most commonly sought game fish in the state of Wisconsin. so anglers prefer to catch walleye ... Lake Eau Claire, and Lake Altoona have a strong natural production of walleye and don't need to be stocked. Despite its popularity, the ...
Wisconsin roundup: Woman sentenced to 1 year for injuring 7 at Wis. campground; more state news stories
Altoona woman named private school teacher of the year An ... ATV trails in Oconto County to open Friday It looked like the ATV trails in northeastern Wisconsin were going to open right on time this spring — then Blizzard Evelyn hit.
Wisconsin Badgers' Gabby Curtis tied for first-round lead at NCAA women's golf regional
This season has been noteworthy for the University of Wisconsin women’s golf team in a few ways ... and she really played solidly.” Curtis, an Altoona native who has led the Badgers in scoring at three of 10 tournaments this season, birdied holes ...
Eau Claire Marathon: 5K Results
1, Kevin Hall M 31 Madison WI 15:39; 2, Erik Brandner M 31 Eagan MN 18:00; 3, Bradley Simmons M 31 Chicago IL 18:04; 4, Samuel Fisher M 35 Altoona WI 18:25; 5, Dan Lacroix M 25 Dubuque IA 19:16; 6, Kevin Zoromski M 19 Menomonie WI 19:51; 7, Mark Kocak M 57 ...