If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:

Bait and switch

The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly Car Dealerships: The Difference Between Pre-Owned and a Clunker Hyundai Sonata SE Colfax WI 54730 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.

The Slowdown

In most sales situations, the seller wants to get you through the sales process as fast as possible so they Hyundai Sonata SE Colfax WI 54730 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Seven Strategies to Evaluate a Car Dealership Hyundai Sonata SE Colfax WI 54730 you’ll start agreeing to buy things just to complete the deal and get out.

Front-of-shop and Backending

Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of Hyundai Sonata SE Colfax WI 54730 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.

One Step Negotiation

In the West, we often feel Hyundai Sonata SE Colfax WI 54730 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will Hyundai Sonata SE Colfax WI 54730 do two- three- and even four-step negotiations to push the price down further.

Absent Authority

This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see Hyundai Sonata SE Colfax WI 54730 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem Hyundai Sonata SE Colfax WI 54730 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.

Price cushioning

If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. Hyundai Sonata SE Colfax WI 54730 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll Hyundai Sonata SE Colfax WI 54730 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.

The Sneer

If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This Hyundai Sonata SE Colfax WI 54730 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.

The Law of Contrast

This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a Hyundai Sonata SE Colfax WI 54730 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less

Hyundai Sonata SE Colfax WI 54730

Business Results 1 - 10 of 1

Colfax Chevrolet, Inc



Colfax WI - BingNews Search results

  • Public Hearing Town of HowardThe Town of Howard will hold

    Written comments may be submitted to the town at [email protected] or 9750 30th St. Colfax WI 54730 no later than Oct. 12, 2018.Susan Haake, Clerk90 lac3523 WNAXLP

  • Prep girls volleyball: Waunakee moves up to No. 5 in state coaches' rankings

    Wisconsin PrepZone pick 'em challenge Check the prep scoreboard ... Honorable mention: Howards Grove (16-7); Colfax (11-5); Oshkosh Lourdes (21-7); Eau Claire Regis (13-4); Oconto (14-5). * I understa...

  • Carl R. Sandberg

    Wi; six grandchildren, Ann Diab (George) of Las Vegas, NV; Douglas Trieb (Kristin) of New Hope, Mn; Brian Eggen (Abby) of St. Paul, Mn; Kristine Thies (Matt) of Colfax, Wi; Michael Sandberg (Justene) ...

  • STATE OF WISCONSINCIRCUIT COURTDUNN

    State of Wisconsin, with a mailing address of 519 4th Ave, Colfax, WI 54730.3. The application will be heard at the Dunn County Courthouse, 615 Stokke Pkwy, Menomonie, WI, Room 1500, before Lisa ...

  • Colfax community welcomes home Vietnam veterans

    COLFAX, Wis. (WEAU) --More than 1,000 Wisconsinites gave their lives during the Vietnam War, according to the Wisconsin Historical Society. Now, 50 years later, a new memorial is honoring those who se...

  • Ellen Luer

    Ellen Geraldine (Peterson) Luer, 82, of Colfax, WI, passed away peacefully at Mayo Hospital in Eau Claire, WI, on Tuesday, June 5, 2018. Ellen was born to Martin and Selma (Tollefson) Peterson in the ...

  • Colfax youth remembered with tractor parade

    The following story is reprinted with permission of Wisconsin State Farmer: COLFAX—Braden Lemler loved tractors, mostly red tractors. His proudest accomplishment was restoring a 1947 Farmall H tractor ...

  • Avis Kragness

    Avis Kragness, 97, passed away on Wednesday, March 7, 2018, at Colfax Health & Rehab. She was born on March 28, 1920, to Enoch and Carrie (Rogde) Hoover, and was raised on a farm near Rock Falls, WI. ...

  • Colfax Health and Rehabilitation Center

    A continuing-care facility or community meets a continuum of needs as residents age, from independent living to assisted living to nursing home care. Resident and family councils provide an organized ...

  • Transgender teen sues Wisconsin school district over restroom use, alleged discrimination

    A transgender student filed a lawsuit against a Wisconsin school district Tuesday ... The Transgender Law Center and the civil rights law firm Relman, Dane and Colfax PLLC filed the federal lawsuit in ...

  • Car Dealerships Nissan Maxima SV in Augusta WI
  • Car Dealerships Nissan Altima 2.5S in Strum WI
  • Car Dealerships Ford Escape SE in Wheeler WI
  • Car Dealerships Ford Fusion SE in Osseo WI
  • Car Dealerships Ford Escape SE in Cornell WI
  • Car Dealerships Nissan Maxima SV in Fall Creek WI
  • Car Dealerships Nissan Leaf S in Augusta WI
  • Car Dealerships Nissan Pathfinder S in Augusta WI
  • Car Dealerships Ford Fusion SE in Cornell WI
  • Car Dealerships Nissan Altima 2.5 SV in Sand Creek WI
  • 23 Vehicles available

    Sort by:
    9
    Used 2015 GMC Sierra
    Mileage
    43814 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Chevrolet Silverado
    Mileage
    20071 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Nissan Altima
    Mileage
    33482 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Lexus Is 250
    Mileage
    3430 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    New 2017 ARGO Frontier 8×8
    Fuel type
    Gasoline
    Distance
    View more
    9
    New 2017 ARGO Frontier 6×6
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Chevrolet Silverado
    Mileage
    37268 mi
    Fuel type
    Gasoline/e
    Distance
    View more
    9
    Used 2014 Nissan Maxima
    Mileage
    32894 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Nissan Sentra
    Mileage
    30333 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Ford Escape
    Mileage
    10776 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Nissan Sentra
    Mileage
    13077 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Ford F-150
    Mileage
    51894 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Ford Escape
    Mileage
    45651 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Versa
    Mileage
    32707 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Maxima
    Mileage
    29386 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Maxima
    Mileage
    26013 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Kia Sportage
    Mileage
    34437 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Ford Fusion
    Mileage
    36034 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Altima
    Mileage
    30933 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Altima
    Mileage
    33456 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Altima
    Mileage
    34028 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2012 Honda Cr-v
    Mileage
    76048 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Toyota Corolla
    Mileage
    22201 mi
    Fuel type
    Gasoline
    Distance
    View more
    Show all