If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:
Bait and switch
The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly An Introduction To Used Car Dealers GMC Sierra K1500 SLE Augusta WI 54722 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.
In most sales situations, the seller wants to get you through the sales process as fast as possible so they GMC Sierra K1500 SLE Augusta WI 54722 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as How to Approach Used Car Dealers GMC Sierra K1500 SLE Augusta WI 54722 you’ll start agreeing to buy things just to complete the deal and get out.
Front-of-shop and Backending
Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of GMC Sierra K1500 SLE Augusta WI 54722 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.
One Step Negotiation
In the West, we often feel GMC Sierra K1500 SLE Augusta WI 54722 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will GMC Sierra K1500 SLE Augusta WI 54722 do two- three- and even four-step negotiations to push the price down further.
This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see GMC Sierra K1500 SLE Augusta WI 54722 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem GMC Sierra K1500 SLE Augusta WI 54722 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.
If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. GMC Sierra K1500 SLE Augusta WI 54722 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll GMC Sierra K1500 SLE Augusta WI 54722 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.
If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This GMC Sierra K1500 SLE Augusta WI 54722 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.
The Law of Contrast
This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a GMC Sierra K1500 SLE Augusta WI 54722 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less
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Famed Arts Teacher Elsa Ulbricht’s Home
In 1894, lumber dealer Oswald Ulbricht, his wife Augusta Buestrin Ulbricht and their nine-year ... About 12 blocks to the west, on W. State St., Wisconsin Historical Marker #36, placed outside the original Miller Plank Road Brewery, commemorates the ...
Supreme Court upholds Wisconsin unconstitutional electoral maps
Whitford, a case which challenged the state of Wisconsin’s assembly map as an example of partisan gerrymandering. The court is sending this case back to the district court to give the plaintiffs a chance to demonstrate that they have suffered “concrete ...
North hires Andy Jarzynski as head football coach
Jarzynski earned his B.A. from the University of Wisconsin-Eau Claire and his M.S.E. from the University ... Jarzynski spent the previous 5 years as Head Coach, from 2013-2017, at Augusta High School. Under the direction of Coach Jarzynski, the program ...
We Forgot to Mail the Check and Other Municipal-Bond Excuses
When you’re dealing with small, unsophisticated governments that’s what happens." When a school district of Augusta, Wisconsin, missed a payment in September, red-bolded letters on the bottom of the disclosure document said that the previous financial ...
A community pitches in to save a Wisconsin dam
Herman Borntreger, of Augusta, Wis., not only owns a dam, he owns one of the most photographed places in all of Wisconsin: Dells Mill. Owning a dam can be an expensive proposition when it becomes unsafe. That’s when most mill ponds become creeks.
Prep Softball Regionals: Boyceville, Colfax and Menomonie eliminated in opening games
The Bulldogs lost to the Augusta Beavers 5-3 at Pafko Park in Boyceville, the Vikings were defeated by the Ramblers 12-2 at Regis High School, and the Mustangs fell 13-2 to the Raiders at Wisconsin Rapids Lincoln High School. At Wisconsin Rapids ...
Leona M. Pihl, 98, of Augusta, WI, and St. John’s Apartments in Eau Claire, WI, died Friday, April 20, 2018, at River Pines in Altoona, WI. Leona was born Dec. 3, 1919, in Good Thunder, MN, to Edward and Huldah (Finley) Stebbins. She was raised in ...
Wisconsin woman deemed competent to stand trial in what initially was believed to be kidnapping
A Wisconsin woman accused of traveling to Augusta to pick up a 12-year-old friend for her daughter is competent to stand trial, a judge ruled Tuesday. Annette Zopfi, 53, has been in jail since her arrest in February. An initial charge of kidnapping was ...