If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:

Bait and switch

The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly An Introduction To Used Car Dealers Ford Fusion TITANIUM Wheeler WI 54772 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.

The Slowdown

In most sales situations, the seller wants to get you through the sales process as fast as possible so they Ford Fusion TITANIUM Wheeler WI 54772 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Five Reasons to Buy a Vehicle At a Car Dealership Ford Fusion TITANIUM Wheeler WI 54772 you’ll start agreeing to buy things just to complete the deal and get out.

Front-of-shop and Backending

Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of Ford Fusion TITANIUM Wheeler WI 54772 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.

One Step Negotiation

In the West, we often feel Ford Fusion TITANIUM Wheeler WI 54772 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will Ford Fusion TITANIUM Wheeler WI 54772 do two- three- and even four-step negotiations to push the price down further.

Absent Authority

This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see Ford Fusion TITANIUM Wheeler WI 54772 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem Ford Fusion TITANIUM Wheeler WI 54772 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.

Price cushioning

If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. Ford Fusion TITANIUM Wheeler WI 54772 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll Ford Fusion TITANIUM Wheeler WI 54772 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.

The Sneer

If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This Ford Fusion TITANIUM Wheeler WI 54772 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.

The Law of Contrast

This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a Ford Fusion TITANIUM Wheeler WI 54772 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less

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Wheeler WI - BingNews Search results

  • Sex offender to be released in Wheeler

    A sex offender will be released Thursday in Dunn County and will be living at a Wheeler residence ... was committed to the custody of the Wisconsin Department of Health Services for treatment ...

  • Convicted sex offender being released in Dunn County

    He will live at N11311 570th Street in Wheeler. Upon release, Stephenson will be placed in intensive supervision and will be GPS monitored. He will also be required to register with the Wisconsin ...

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    Now Wheeler picked up the final tool he needed to wedge the amendment into the Constitution: a war. A dry Wisconsin politician named John Strange summarized how the ASL was able to use World War I to ...

  • BOYS BASKETBALL: Lake Station's Smith honored before game, Eagles knock off Wheeler

    The change in his release has paid dividends for Smith early on. Entering Friday’s matchup with Wheeler, the senior was averaging 26 points per game and shooting 53 percent from the field, 62 percent ...

  • Probation given in fatal ATV crash in Dane County

    Both Trainor and O’Connor were 17 and classmates at Belleville High School when Trainor’s car struck O’Connor’s ATV on a highway in front of the O’Connor family farm. Trainor says she ...

  • Dolores Gossner Wheeler

    Dolores Gossner Wheeler passed away surrounded by family in her home after a courageous battle with breast cancer November 21, 2018, exactly two years after her husband, Allen, passed away. Dolores wa...

  • Dr. Natalie Wheeler

    Dr. Natalie Wheeler is a neurologist in Madison, Wisconsin and is affiliated with University of Michigan Hospitals-Michigan Medicine. She received her medical degree from The Ohio State University Col...

  • Doctors around Wheeler, WI: Doctors Around Wheeler

    AARP offers tools to answer your health care questions, to help manage your health information and to help you learn about medical conditions, symptoms and procedures. Start now by selecting a tool be...

  • Buffalo Co. ATV crash sends man to hospital

    BUFFALO COUNTY, Wis. (WEAU) --A Wisconsin man is found safe after getting stuck under his ATV for several hours in freezing cold temperatures in Buffalo County. The sheriff's department says it receiv...

  • Michigan Football Recruiting: Cornell Wheeler Gives Wisconsin Prediction

    West Bloomfield (Mich.) High three-star inside linebacker Cornell Wheeler has been committed to Michigan since late-September and has already been back to campus a couple of times but is beyond excite...

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