If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:

Bait and switch

The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly How to Approach Used Car Dealers Chevrolet Traverse LS Colfax WI 54730 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.

The Slowdown

In most sales situations, the seller wants to get you through the sales process as fast as possible so they Chevrolet Traverse LS Colfax WI 54730 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Car Dealerships: The Difference Between Pre-Owned and a Clunker Chevrolet Traverse LS Colfax WI 54730 you’ll start agreeing to buy things just to complete the deal and get out.

Front-of-shop and Backending

Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of Chevrolet Traverse LS Colfax WI 54730 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.

One Step Negotiation

In the West, we often feel Chevrolet Traverse LS Colfax WI 54730 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will Chevrolet Traverse LS Colfax WI 54730 do two- three- and even four-step negotiations to push the price down further.

Absent Authority

This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see Chevrolet Traverse LS Colfax WI 54730 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem Chevrolet Traverse LS Colfax WI 54730 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.

Price cushioning

If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. Chevrolet Traverse LS Colfax WI 54730 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll Chevrolet Traverse LS Colfax WI 54730 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.

The Sneer

If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This Chevrolet Traverse LS Colfax WI 54730 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.

The Law of Contrast

This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a Chevrolet Traverse LS Colfax WI 54730 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less

Chevrolet Traverse LS Colfax WI 54730

Colfax WI - BingNews Search results

  • Turtle crossing sightings wanted: DNR asks for citizen reports for conservation

    In Colfax, Patti Stangel, founder and operator of Wildlife Rehabilitation ... More rehabilitation centers can be found by searching on the DNR’s website at www.dnr.wi.gov. To report to the Wisconsin Turtle Conservation Program, visit http://wiatri.net ...

  • Colfax youth remembered with tractor parade

    The following story is reprinted with permission of Wisconsin State Farmer: COLFAX - Braden Lemler loved tractors, mostly red tractors. His proudest accomplishment was restoring a 1947 Farmall H tractor with his Grandpa Jerry. So it seemed only fitting to ...

  • Harry Halvorson Obituary

    Halvorson, Harry E. Passed away on December 17, 2013 at his home in Colfax, WI. Harry was born in North Menomonie, WI on November 2, 1923 to George Halvorson and Katherine (Dietsche) Halvorson. He joined the U.S. Navy in 1942 & served on the USS Otis & USS ...

  • Two transgender residents sue Wisconsin over discriminatory Medicaid rule

    They are represented by the National Health Law Program, the civil rights law firm Relman, Dane & Colfax PLLC, and the Wisconsin law firm McNally Peterson, S.C. In 1995, Wisconsin definitively said it wouldn’t cover “[d]rugs, including hormone therapy ...

  • LaVonne SOUTHER

    Age 96, of Colfax, WI Died on March 26, 2018 LaVonne Meredith Souther, age 96, died peacefully on Monday, March 26, 2018, at Morning Song Villa in Menomonie, WI. Born December 2, 1921, daughter of Willard E. and Frances C. (Lytzen) Lorenz in Osseo ...

  • Avis Kragness

    Avis Kragness, 97, passed away on Wednesday, March 7, 2018, at Colfax Health & Rehab. She was born on March 28, 1920, to Enoch and Carrie (Rogde) Hoover, and was raised on a farm near Rock Falls, WI. Avis was united in marriage to R. Lloyd Kragness on ...

  • Phyllis Williams

    Phyllis J. (Olson) Williams, 88, of Colfax, WI, passed away peacefully surrounded by family on Friday, February 2, 2018, at Mayo Clinic Health System Hospital in Eau Claire, WI. Phyllis was born in Colfax, WI, on September 17, 1929, to parents Ole and ...

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