If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:
Bait and switch
The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly Benefits of Buying From Used Car Dealerships ARGO Frontier 8×8 Eau Galle WI 54737 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.
In most sales situations, the seller wants to get you through the sales process as fast as possible so they ARGO Frontier 8×8 Eau Galle WI 54737 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Seven Strategies to Evaluate a Car Dealership ARGO Frontier 8×8 Eau Galle WI 54737 you’ll start agreeing to buy things just to complete the deal and get out.
Front-of-shop and Backending
Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of ARGO Frontier 8×8 Eau Galle WI 54737 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.
One Step Negotiation
In the West, we often feel ARGO Frontier 8×8 Eau Galle WI 54737 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will ARGO Frontier 8×8 Eau Galle WI 54737 do two- three- and even four-step negotiations to push the price down further.
This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see ARGO Frontier 8×8 Eau Galle WI 54737 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem ARGO Frontier 8×8 Eau Galle WI 54737 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.
If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. ARGO Frontier 8×8 Eau Galle WI 54737 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll ARGO Frontier 8×8 Eau Galle WI 54737 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.
If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This ARGO Frontier 8×8 Eau Galle WI 54737 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.
The Law of Contrast
This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a ARGO Frontier 8×8 Eau Galle WI 54737 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less
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On line condolences may be left for the family at www.sturmfh.com. Carl Bates was born September 9, 1923, the fourth of eleven children, to Harry and Rose (Hartung) Bates in Eau Galle, WI. He attended Weber Grade School through the 8th grade and graduated ...
Harry W. Kaner, age 92, of Eau Galle, WI, died Sunday, June 3, 2018, at Our House Senior Living in Menomonie, WI. Harry was born February 28, 1926, in Chicago, IL. He was the son of Emil and Francena (Weinzirl) Kaner. As a child, Harry lived and attended ...
On May 20, 1958, Roger married Christie Lou Helmueller at St. Henry’s Catholic Church, in Eau Galle, WI. Roger and Christie farmed with his brothers until 1959 when they purchased a 250 acre dairy farm near Weston, WI, where they raised their seven children.
Dorothy was born on January 1, 1923 and passed away on Tuesday, October 11, 2016. Dorothy was a resident of Eau Galle, Wisconsin at the time of her passing. She attended the Eau Galle School and graduated as the Salutatorian of the Durand High...
James 'Jim' Simonson
Jim was born on February 5, 1930 to Floyd and Lois (Smith) Simonson in Eau Galle, WI. The family moved to Eau Claire in 1945. In 1947 Jim enlisted in the US Air Force. After 3 years of dedicated service, Jim returned and married his wife Betty (Hestekin ...
Three hurt in St. Croix Co. crash
04a.m. the St. Croix County Sheriff's Office responded to a two vehicle crash on CTH B at CTH N in the Town of Eau Galle. A 2011 GMC pickup truck pulling a cattle trailer, driven by Jeffrey J. Keyes, age 46 from Knapp, WI, was eastbound on CTH N.
Missy Sippy River Saloon released in fourth printing
Audrey Biesterveld, a writer from Eau Galle, has released a fourth printing of her book ... 407 Fourth Ave. W, Durand WI 54736.
Handrahan, Dan Age 58 Of Baldwin, WI Formerly of Maplewood, 1967 graduate N. St. Paul H.S., died Tues at his home in Eau Galle Twnshp. Survived by wife: Kathy, Baldwin; son David (Monica); dau Laura (Nik) Ramlow; 5 grandchildren; parents Robert (Mary ...