If you or anyone you know is thinking of buying a new car, then here are just a few of the many tricks used by car dealers for you to look out for:

Bait and switch

The car dealer advertises cars offering great deals. But when you get to the showroom, either the cars featured in the ads have already been supposedly Car Dealers’ Sales Tricks ARGO Frontier 6X6 Strum WI 54770 or actually sold so you are offered a different, usually pricier, option. Or else, the salesperson skilfully steers you away from the lower price model to one with lots of extra bells and whistles which, of course, is more expensive.

The Slowdown

In most sales situations, the seller wants to get you through the sales process as fast as possible so they ARGO Frontier 6X6 Strum WI 54770 can close the sale and get their commission. But many car dealers take an opposite approach. They want to keep you for an hour to an hour and a half. They know that many customers feel uncomfortable in a car dealership and so the longer they keep you, the easier it is to sell you all kinds of expensive extras as Why Car Dealerships Are A Good Thing ARGO Frontier 6X6 Strum WI 54770 you’ll start agreeing to buy things just to complete the deal and get out.

Front-of-shop and Backending

Car sellers split the car selling process into two distinct phases. In front-of-shop they sell you the car. But they make surprisingly little profit on the car itself. The big money is made during what they call backending where they sell you all sorts of ARGO Frontier 6X6 Strum WI 54770 extremely profitable extras – special treatments, long-term warranties, GAP insurance and so on. Once you’ve agreed a price for the car, the salesperson will take you to an office to ‘do the paperwork’. It’s not unusual for the buyer to emerge almost an hour later dazed at all the extras they’ve been sold.

One Step Negotiation

In the West, we often feel ARGO Frontier 6X6 Strum WI 54770 uncomfortable haggling over price as we’re used to prices for most of the things we buy being clear and fixed. The car salesman knows this and will often give us some small price cut or concession in the knowledge that we’ll probably be relieved to have got something off the price and so will do the deal. Very few people will ARGO Frontier 6X6 Strum WI 54770 do two- three- and even four-step negotiations to push the price down further.

Absent Authority

This is a classic sales trick. If we try to bargain too hard, the salesman might say something like, ‘look, I can’t possibly cut the price any further. But I’ll tell you what I can do. I’ll go and talk to my sales manager and see ARGO Frontier 6X6 Strum WI 54770 what he says’. Off they’ll go to supposedly fight on your behalf with the sales manager. They might be away for five or even ten minutes – the longer this is, the more it looks like they’ve really been battling away to get you a better deal. Then they’ll come back with some further price cut or concession. The buyer’s problem ARGO Frontier 6X6 Strum WI 54770 is that they can’t negotiate any further as they can’t talk to the sales manager – the absent authority.

Price cushioning

If we’re paying for the car in monthly instalments, the salesperson will seldom mention the real total price we’re actually going to pay as we might be shocked by how much more this is than the sales price of the car. ARGO Frontier 6X6 Strum WI 54770 Instead they price cushion by only talking about the size of the monthly payments which makes the car seem more affordable. Moreover, they can reduce the size of our monthly payments by spreading them out over a longer time. Price cushioning also makes it easier for the seller to get us to buy lots of extras by saying something like, ‘you’ll ARGO Frontier 6X6 Strum WI 54770 get a long-term warranty for the price of a cup of coffee a month’ rather than focusing too much on the total cost of the warranty.

The Sneer

If a buyer is hesitating over the price the seller can offer to show them a cheaper model, thereby implying the buyer is too much of a skinflint to buy a quality car. This ARGO Frontier 6X6 Strum WI 54770 can be particularly effective – and embarrassing for the buyer – when a buyer’s partner or children are with them.

The Law of Contrast

This is very useful during the backending phase of the sale. In comparison to the cost of the car, all the extremely profitable extras the salesperson pushes will seem cheap. So someone, who might try to save a ARGO Frontier 6X6 Strum WI 54770 few pounds or even pence when doing their weekly supermarket shop, might end up paying £400 or more for GAP insurance – insurance which covers you for the difference between a car’s value and what your insurance company might pay if the car is stolen or written off – when that insurance probably costs the car dealer only £40 or less

ARGO Frontier 6X6 Strum WI 54770

Business Results 1 - 10 of 8

Scott's Auto Body & Sales



Engens Garage & Auto Sales



Hoveround Corporation



Osseo Ford Sales & Service Inc



Recycled Rice



East Side Auto



Hallis Auto Repair LLC



Nels Gunderson Chevrolet Inc



Strum WI - BingNews Search results

  • WBA play begins for Haugen, Brill

    The Haugen Knights and Brill Millers are among the 32 teams opening the Wisconsin Baseball Assn ... two-time defending WBA state champion and will play in the semifinal at Strum. Haugen and Brill both ...

  • Baseball: River Rats headed to Rib Lake

    The Hudson River Rats will be a No. 4 seed and open the Wisconsin Baseball Association playoffs against ... will play the No. 2 Eau Claire Bears of the CRVBL at 6 p.m. In the Strum Regional, the Elmwo...

  • Local Sports Notebook: Eight Chippewa River Baseball League teams in action in this weekend's WBA tournament

    The Chippewa River Baseball League will have a strong presence as always in the Wisconsin Baseball Association state tournament ... be in action this weekend as the Merchants face Medford in Strum on ...

  • Group sews feminine hygiene pads for Guatemala

    Wisconsin seamstresses are getting together for stitching bees ... Daniels began looking for others who could stitch the pads. Carolyn Boehne of Strum was one of those who learned about the project fr...

  • Joyce Noreen Kelsh

    She grew up and graduated from the Humbird High School, attended beauty school in Eau Claire, WI and later owned a beauty salon in Strum, WI. Joyce Noreen Hardwick and Carroll Ervin "Bud" Kelsh were m...

  • Eugene Pulvermacher

    Eugene G. Pulvermacher, age 80, of Strum, WI, died Wednesday, April 4, 2018, at home surrounded by family. Eugene was born on August 31, 1937 in Bear Creek Township to Edward and Eleanore (Schwartz) P...

  • Vinehout: Wisconsin’s long journey toward a living wage

    “For an adult with a family who has to pay for food, clothing and a place to live, and be able to pay for a car, the minimum wage is clearly not high enough,” wrote Bethany of Eleva-Strum High School. ...

  • Omar Engen

    STRUM — Omar M. Engen, 94, died Monday, April 3, 2017, with family at his side, following a brief stay at Dove Healthcare-South Eau Claire, WI, and after suffering a stroke nearly 24 years ago. Omar w...

  • Curtis Eugene Matuska

    Matuska, Curtis Eugene 96, formerly of Crystal, MN, died Friday, November 18, 2016, at Mayo Clinic Health System- Oakridge in Osseo, WI. Curtis most recently was a resident at Crystal Lake Terrace Ass...

  • Car Dealerships Nissan Sentra SR in Bloomer WI
  • Car Dealerships Honda CR-V EX in Eau Claire WI
  • Car Dealerships Ford Escape TITANIUM in Menomonie WI
  • Car Dealerships Nissan Pathfinder S in Cornell WI
  • Car Dealerships Nissan Altima 2.5 S in Strum WI
  • Car Dealerships Lexus IS 250 in Gilmanton WI
  • Car Dealerships Nissan Altima 2.5S in Chippewa Falls WI
  • Car Dealerships Ford Fusion SE in Downsville WI
  • Car Dealerships Nissan Altima 2.5 S in Menomonie WI
  • Car Dealerships Nissan Altima 2.5S in Altoona WI
  • 23 Vehicles available

    Sort by:
    9
    Used 2015 GMC Sierra
    Mileage
    43814 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Chevrolet Silverado
    Mileage
    20071 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Nissan Altima
    Mileage
    33482 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Lexus Is 250
    Mileage
    3430 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    New 2017 ARGO Frontier 8×8
    Fuel type
    Gasoline
    Distance
    View more
    9
    New 2017 ARGO Frontier 6×6
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Chevrolet Silverado
    Mileage
    37268 mi
    Fuel type
    Gasoline/e
    Distance
    View more
    9
    Used 2014 Nissan Maxima
    Mileage
    32894 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Nissan Sentra
    Mileage
    30333 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Ford Escape
    Mileage
    10776 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Nissan Sentra
    Mileage
    13077 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Ford F-150
    Mileage
    51894 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Ford Escape
    Mileage
    45651 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Versa
    Mileage
    32707 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Maxima
    Mileage
    29386 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Maxima
    Mileage
    26013 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Kia Sportage
    Mileage
    34437 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Ford Fusion
    Mileage
    36034 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Altima
    Mileage
    30933 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Altima
    Mileage
    33456 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2014 Nissan Altima
    Mileage
    34028 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2012 Honda Cr-v
    Mileage
    76048 mi
    Fuel type
    Gasoline
    Distance
    View more
    9
    Used 2015 Toyota Corolla
    Mileage
    22201 mi
    Fuel type
    Gasoline
    Distance
    View more
    Show all